The renaming project of ING Company (an insurance and investment company in Greece) to NN Hellas, is a recent and highly demanding project undertaken by Orange. We implemented the campaign Name Change starring Ewan Mc Gregor, in television, radio, print and outdoor listings at bus stops, subway, airport, cinemas and digital banners and skins. The campaign was supported by press releases, Ewan Mc Gregor interviews, advertorials and radio reports.